| 000 -LEADER |
|---|
| fixed length control field |
011000000a22003610004500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
DMDOC |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160615113215.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
ms |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160609b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NDC |
| 086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER |
|---|
| Classification number |
00231-UNESCO |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Israel, Ronald C. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Foote, Dennis |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tognetti, Janet |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Operational guidelines for social marketing projects in public health and nutrition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
UNESCO |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Paris |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
1987 |
| 270 ## - ADDRESS |
|---|
| Country |
France |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
68 p. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
ill., tbls. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Nutrition Education Series |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Presents an operational handbook which serves as a guide for social marketing projects in Public Health and Nutrition. Provides a step-by-step guide for the design, implementation and evaluation of a social marketing campaign. |
| 556 ## - INFORMATION ABOUT DOCUMENTATION NOTE |
|---|
| Information about documentation note |
General |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
HEALTH PLANNING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
NUTRITION |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
SOCIAL MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PUBLIC HEALTH |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
EVALUATION |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
COMMUNICATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Grey Literature |
| Classification part |
05.03.03 |
