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Writing health communication : an evidence-based guide / [edited by] Charles Abraham and Marieke Kools.

Contributor(s): Abraham, Charles | Kools, Marieke, 1978-
Material type: TextTextPublisher: London, United Kingdom ; Thousand Oaks, Calif. : SAGE, 2012Description: xv, 175 p., [4] p. plates : ill. (some col.) ; 25 cmISBN: 9781847871855 (hbk.); 1847871852 (hbk.); 9781847871862 (pbk.); 1847871860 (pbk.)Subject(s): Medical writing | Communication in medicine | Reports | Health | Communications | Information Dissemination | Writing | Technical Writing | Medical Writing
Contents:
Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.
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General Collection 		01222-GG (Browse shelf) Available 44255

Includes bibliographical references and index.

Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.

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