TY  - GEN
TI  - Strategic marketing plan for the promotion of professional services exports
PB  - Emerging Market Economics
KW  - TRADE OPPORTUNITIES
KW  - EDUCATION
KW  - HEALTH
KW  - MARKETING
KW  - TRADE
KW  - ICT
KW  - EXPORTS
KW  - EXPORT PLANNING
KW  - BUSINESS SERVICES
KW  - CONSTRUCTION
N1  - Centre has two (2) copies
N2  -   Provides an overview of the strategy for the promotion of professional services focusing on possible markets in six sectors including health and wellness, education, business development services (BDS), ICT, construction related services, production services for the entertainment industry. Sets out market trends and the marketing strategy for each of the six sectors and concludes with an action plan and the institutional arrangements for implementing the marketing plan as a whole
ER  -