TY  - GEN
AU  - Israel, Ronald C.
AU  - Foote, Dennis
AU  - Tognetti, Janet
TI  - Operational guidelines for social marketing projects in public health and nutrition
T2  - Nutrition Education Series
PB  - UNESCO
KW  - HEALTH PLANNING
KW  - NUTRITION
KW  - SOCIAL MARKETING
KW  - PUBLIC HEALTH
KW  - EVALUATION
KW  - COMMUNICATION
N2  - Presents an operational handbook which serves as a guide for social marketing projects in Public Health and Nutrition. Provides a step-by-step guide for the design, implementation and evaluation of a social marketing campaign
ER  -