Expenditure of Nation Tourism Organizations of the Caribbean
By: Curtin, Victor
Publisher: CTRC ; November, 1987Description: 49 p; tblsSubject(s): CARIBBEAN | TOURISM | EXPENDITURES | REGIONAL ORGANIZATIONS | CTRC | BUDGET | DOMINICA | TOURISM DEVELOPMENT | MARKETINGSummary: A CTRC report giving available information on tourism expenditure of twenty-two Caribbean countries used for financing their national tourism organizations from 1981-1987. The budgets are examined under the headings of budgeting size, budget composition and cost effectiveness. Emphasis is placed on actual expenditure incurred for the upkeep of tourists board in particular amounts expended on overseas promotion. The cost effectiveness of such expenditure is examined. The fundings suggest that expenditure by tourist board has increased significantly during the 1981-1986 period. An analysis is given of the existing situation with recommendations for improving the format of budgets within the context of a detailed marketing plan.| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Grey Literature | National Documentation Centre Caribbean Collection | 00137-XI (Browse shelf) | Available | 518 |
A CTRC report giving available information on tourism expenditure of twenty-two Caribbean countries used for financing their national tourism organizations from 1981-1987. The budgets are examined under the headings of budgeting size, budget composition and cost effectiveness. Emphasis is placed on actual expenditure incurred for the upkeep of tourists board in particular amounts expended on overseas promotion. The cost effectiveness of such expenditure is examined. The fundings suggest that expenditure by tourist board has increased significantly during the 1981-1986 period. An analysis is given of the existing situation with recommendations for improving the format of budgets within the context of a detailed marketing plan.
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