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040 _cNDC
086 _a01765-DM
245 _aStrategic marketing plan for the promotion of professional services exports.
260 _bEmerging Market Economics
260 _cJanuary 2007
300 _a112 p.
500 _aCentre has two (2) copies.
520 _a Provides an overview of the strategy for the promotion of professional services focusing on possible markets in six sectors including health and wellness, education, business development services (BDS), ICT, construction related services, production services for the entertainment industry. Sets out market trends and the marketing strategy for each of the six sectors and concludes with an action plan and the institutional arrangements for implementing the marketing plan as a whole.
556 _aGeneral
650 _aTRADE OPPORTUNITIES
650 _aEDUCATION
650 _aHEALTH
650 _aMARKETING
650 _aTRADE
650 _aICT
650 _aEXPORTS
650 _aEXPORT PLANNING
650 _aBUSINESS SERVICES
650 _aCONSTRUCTION
942 _h09.03.01
_2NDC
_cGL
999 _c14155
_d14155