000			02027cam a22003857a 4500
999			_c44255 _d44255
001			DMDOC
003			OSt
005			20200203143909.0
006			m
008			110513s2012 enkaf b 001 0 eng d
020			_a9781847871855 (hbk.)
020			_a1847871852 (hbk.)
020			_a9781847871862 (pbk.)
020			_a1847871860 (pbk.)
040			_aUKMGB _cUKMGB _dAGL _dIAD _dXII _dDLC _dNDC
086			_a01222-GG
245	0	0	_aWriting health communication : _ban evidence-based guide / _c[edited by] Charles Abraham and Marieke Kools.
260			_aLondon, United Kingdom ; _aThousand Oaks, Calif. : _bSAGE, _c2012.
300			_axv, 175 p., [4] p. plates : _bill. (some col.) ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.
556			_aGeneral
650		0	_aMedical writing.
650		0	_aCommunication in medicine.
650			_aReports
650			_aHealth
650			_aCommunications
650			_aInformation Dissemination
650			_aWriting
650			_aTechnical Writing
650			_aMedical Writing
700	1		_aAbraham, Charles.
700	1		_aKools, Marieke, _d1978-
942			_2NDC _cBK _h19.02.08