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Operational guidelines for social marketing projects in public health and nutrition

By: Israel, Ronald C | Foote, Dennis | Tognetti, Janet

Series: Nutrition Education SeriesPublisher: UNESCO ; Paris ; 1987Description: 68 p; ill., tblsSubject(s): HEALTH PLANNING | NUTRITION | SOCIAL MARKETING | PUBLIC HEALTH | EVALUATION | COMMUNICATIONSummary: Presents an operational handbook which serves as a guide for social marketing projects in Public Health and Nutrition. Provides a step-by-step guide for the design, implementation and evaluation of a social marketing campaign.

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Item type	Current location	Call number	Status	Date due	Barcode
Grey Literature	National Documentation Centre UNESCO Collection	00231-UNESCO (Browse shelf)	Available		6750

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Presents an operational handbook which serves as a guide for social marketing projects in Public Health and Nutrition. Provides a step-by-step guide for the design, implementation and evaluation of a social marketing campaign.

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